Digital Marketing and Advertising, BA Hons
Gain the skills you need for a career in advertising and digital marketing communications with a degree which may offer exemptions from CIM and IDM marketing examinations.
This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.
Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich digital marketing and advertising graduates have gone on to work at Google, Disney, Coca Cola and OgilvyOne.
UCAS points
112 (full requirements below)
Course/institution codes
NN35 G BA/MC
School
Location
Duration
- 3 years full-time
- 6 years part-time
- 4 years sandwich
Start month
September
Home* /international fees 2025/26
£9,535 /£17,500
What you should know about this course
Accredited by the CIM
* The Department for Education has indicated that it intends to raise the Home tuition fee limit from £9,250 to £9,535 for 2025/26.
What you will study
About the course team
We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
- 112 UCAS Tariff points. We accept A Levels, T Levels, BTECs, Access to HE and all other qualifications with UCAS Tariff points.
We make Contextual offers to this programme. Applicants that meet specific eligibility criteria will be made a contextual offer with a reduced tariff of up to 16 UCAS Tariff points. Other entry requirements such as GCSEs, Interview, etc., will still need to be met. For further information, please see our Contextual Admissions policy.
For more information, use our contact form or call us on 020 8331 9000.
You can also read our admissions policy.
Available to overseas students?
Yes
Can I use Prior Learning?
Find out more on our Recognition of Prior Learning pages.
How you will learn
Teaching
Learning takes place through a combination of timetabled learning and independent study.
You can view more information about how each module is taught within our 'What you will study' section.
Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.
Class sizes
Average intake per year is 10-20. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.
Independent learning
Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.
You can use Stockwell Street library and online resources to support further reading and research.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.
In addition, during the week you can also:
- Attend additional support classes in some modules
- Attend guest lectures from industry experts
- Take part in employability and enterprise workshops
- Join the Marketing society and other student societies.
Assessment
You can view how each module is assessed within our 'What you will study' section.
Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please use our contact form.
Official statistics on Discover Uni
Full time
Part time
Fees and funding
Tuition fees
| Cohort | Full time | Part time | Distance learning |
|---|---|---|---|
| Home* | £9,535 | £2,384 per 30 credits | N/A |
| International | £17,500 | £4,375 per 30 credits | N/A |
University is a great investment in your future. English-domiciled graduate annual salaries were £10,500 more than non-graduates in 2023 - and the UK Government projects that 88% of new jobs by 2035 will be at graduate level.
(Source: DfE Graduate labour market statistics: 2023/DfE Labour market and skills projections: 2020 to 2035).
* The Department for Education has indicated that it intends to raise the Home tuition fee limit from £9,250 to £9,535 for 2025/26.
Home tuition fee limits: Find out more
Other costs
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies, as well as specific computer software. Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
- Field Trips: If there are any field trips, students may need to pay their travel costs.
Scholarships and bursaries
We offer a wide range of financial help including scholarships and bursaries.
The Greenwich Bursary
This bursary is worth £700 for new undergraduate students with a low household income, entering Year 0 or 1 who meet the eligibility criteria.
EU Bursary
Following the UK's departure from the European Union, we are supporting new EU students by offering a substantial fee-reduction for studying.
Financial support
We want your time at university to be enjoyable, rewarding, and free of unnecessary stress, so planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
Careers and placements
Will I have a work placement?
Work placements are optional, and you are responsible for arranging your placement with support from the university. Previous Greenwich Business School students have secured their placement year with organisations such as the NHS, Nomura, RSK, Charlton Athletic, Disney, Enterprise Rent-A-Car and more.
How long is my placement?
Sandwich placements are 9-12 months of full-time paid work. A sandwich year is taken between the second and third years of study.
What are the financial arrangements?
Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry. The Employability Service will only promote paid opportunities to you.
What sort of careers do graduates pursue?
Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.
For an outstanding alumni career profile, see Trevor Goul-Wheeker.
Are internships available?
The University’s Employability Team may advertise internship opportunities which are made available to the University and which the team feel are appropriate for University of Greenwich students. Internships are usually shorter opportunities ranging from 5 working days to 6 months and may be part-time or full-time. Depending on the nature and duration of the internship it may be something that can be done alongside study or it may be something that can only be done over the summer. If your internship is eligible, you can receive a Certificate of Industrial Studies.
Do you provide employability services?
Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at: https://www.gre.ac.uk/careers
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
Our Greenwich Employability Passport Scheme will make your CV stand out to employers. It recognises your efforts in part-time work, volunteering, sports and societies during your studies.
If you're interested in starting your own business, our Generator Team can help students start, scale and grow businesses, from the ground up. The Generator also runs the annual Enterprise Challenge competition and #GreHacks.
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....
Marketing and advertising at the University of Greenwich
From taking your first steps in marketing as an undergraduate, to building your digital marketing or marketing management skills at master’s level, we’ve a course for you.
Visit our marketing and advertising degrees page.
Marketing and advertising degrees
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