Digital Marketing and Advertising, BA Hons
Gain the skills you need for a career in advertising and digital marketing communications with a degree which may offer exemptions from CIM and IDM marketing examinations.
This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich digital marketing and advertising graduates have gone on to work at Google, Disney, Coca Cola and OgilvyOne.
UCAS points
112 (full requirements below)
Course/institution codes
NN35 G BA/MC
School
Location
Duration
- 3 years full-time
- 6 years part-time
- 4 years sandwich
Start month
September
Home/international fees 2025/26
£9,250 /£17,500
What you should know about this course
Accredited by the CIM
What you will study
About the course team
We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
- 112 UCAS Tariff points. We accept A Levels, T Levels, BTECs, Access to HE and all other qualifications with UCAS Tariff points.
- In addition, you will need: GCSE Mathematics at grade 4/C and GCSE English Language/Literature at grade 4/C. Equivalent qualifications may be considered.
We make Contextual offers to this programme. Applicants that meet specific eligibility criteria will be made a contextual offer with a reduced tariff of up to 16 UCAS Tariff points. Other entry requirements such as GCSEs, Interview, etc., will still need to be met. For further information, please see our Contextual Admissions policy.
For more information, use our contact form or call us on 020 8331 9000.
You can also read our admissions policy.
Available to overseas students?
Yes
Can I use Prior Learning?
Find out more on our Recognition of Prior Learning pages.
How you will learn
Teaching
Learning takes place through a combination of timetabled learning and independent study.
You can view more information about how each module is taught within our 'What you will study' section.
Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.
Class sizes
Average intake per year is 10-20. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.
Independent learning
Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.
You can use Stockwell Street library and online resources to support further reading and research.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.
In addition, during the week you can also:
- Attend additional support classes in some modules
- Attend guest lectures from industry experts
- Take part in employability and enterprise workshops
- Join the Marketing society and other student societies.
Assessment
You can view how each module is assessed within our 'What you will study' section.
Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please use our contact form.
Official statistics on Discover Uni
Full time
Part time
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
| Cohort | Full time | Part time | Distance learning |
|---|---|---|---|
| Home | £9,250 | £2,312 per 30 credits | N/A |
| International | £17,500 | £4,375 per 30 credits | N/A |
Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from £126.35 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.
Funding your study
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.
EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies, as well as specific computer software (estimate, £150 per year). Our Stockwell Street library offers a extensive range of books for loan, as well as access to journals and digital resources.
- Field Trips: If there are any field trips, students may need to pay their travel costs.
Careers and placements
Will I have a work placement?
Work placements are optional, and you are responsible for arranging your placement with support from the university. Previous Greenwich Business School students have secured their placement year with organisations such as the NHS, Nomura, RSK, Charlton Athletic, Disney, Enterprise Rent-A-Car and more.
How long is my placement?
Sandwich placements are 9-12 months of full-time paid work. A sandwich year is taken between the second and third years of study.
What are the financial arrangements?
Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry. The Employability Service will only promote paid opportunities to you.
What sort of careers do graduates pursue?
Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.
For an outstanding alumni career profile, see Trevor Goul-Wheeker.
Are internships available?
The University’s Employability Team may advertise internship opportunities which are made available to the University and which the team feel are appropriate for University of Greenwich students. Internships are usually shorter opportunities ranging from 5 working days to 6 months and may be part-time or full-time. Depending on the nature and duration of the internship it may be something that can be done alongside study or it may be something that can only be done over the summer. If your internship is eligible, you can receive a Certificate of Industrial Studies.
Do you provide employability services?
Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more. Their service is free and tailored to ensure you have access to the best career opportunities. Find out more at: https://www.gre.ac.uk/careers
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
Our Greenwich Employability Passport Scheme will make your CV stand out to employers. It recognises your efforts in part-time work, volunteering, sports and societies during your studies.
If you're interested in starting your own business, our Generator runs workshops, mentoring and networking opportunities. You can enjoy our dedicated workspace, take part in an Enterprise Challenge, and get support for a Tier 1 Start Up Visa.
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....
Marketing and advertising at the University of Greenwich
Study at the first UK university to offer a specialist degree in marketing communications. Benefit from our strong links with the industry, including through guest speaker events.
Visit our marketing and advertising degrees page.
Marketing and advertising degrees
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