Key details
Dr Zehra Ece Serman
Lecturer in Marketing
Dr Serman is a Lecturer in Marketing at University of Greenwich. She completed her BSc in Business with Management pathway at Birkbeck University of London. She also holds MSc in Business Analytics from Queen Mary University of London, and she has a PhD in Management from Birkbeck University of London. Before joining University of Greenwich, she worked at various institutions in UK. She has experience teaching both at undergraduate and postgraduate levels and supervised several student projects including MBA and MPhil Thesis. Her research interest focuses on consumer behaviour and digital marketing. She published number of conference papers as well as peer-reviewed journal article. She aims to enhance her research portfolio and improve her teaching experience.
Awards
Awarded Best PhD Thesis in School of Business Economics and Informatics at Birkbeck University of London (2023)
Recognition
Fellowship in Creative Education at University for the Creative Arts
Research / Scholarly interests
- Digital Marketing
- Consumer Behaviour
- Consumer Psychology
- Quantitative Approaches
Recent publications
- Serman, Z., Sims, J. Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic. Inf Syst Front (2022). https://doi.org/10.1007/s10796-022-10349-3
- Serman, Z., & Sims, J., (2020). How social media influencers affect consumer purchase habit?” (2020). UK Academy for Information Systems Conference Proceedings 2020. (10). https://aisel.aisnet.org/ukais2020/10
Presentations
Conference Proceedings
- Serman, Z., & Sims, J., (2019). The influence of bloggers on consumer purchase. International Association for Development of the Information Society.
- Serman, Z., & Sims, J., (2020). Understanding bloggers and their impact from the aspect of social attractiveness. International Association for Development of the Information Society.
- Serman, Z., & Sims, J., (2020). How social media influencers affect consumer purchase habit?” (2020). UK Academy for Information Systems Conference Proceedings 2020. (10). https://aisel.aisnet.org/ukais2020/10