Marketing Management with Placement, MA
Study our MA in Marketing Management to advance your skills and knowledge - whether for careers in consultancy or in-house - and get the opportunity to undertake a placement.
Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. This degree also offers students the chance to undertake, as part of the course, a placement.
The programme offers two distinct pathways for focused specialism in Year 1:
- Strategic Marketing
- Advertising and Communications
The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects.
The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.
This degree includes the opportunity to enhance your employability - and elevate your career - with a placement year, working full-time for a company. It’s a chance for you to immerse yourself in an industry, apply your knowledge and put theory into practice. It should also help you develop your professional skills and assist you in starting to make industry connections. Graduates with work experience are highly sought after by employers and often secure higher-level positions.
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School
Location
Duration
2 years sandwich
Start month
September; January
2024/25 fees
To be confirmedWhat you should know about this course
Accredited by the CIM
What you will study
Subject to validation
We continually develop new courses to reflect the needs of students, employers, and professional bodies. This course is currently subject to the final stage of our approval and validation process.
In the unlikely event that the course is not approved before the start date, we will help you find an alternative course.
Indicative structure
Year 1 (Students choose either 'Option Set 1' or 'Option Set 2')
Option Set 1
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are required to choose 45 credits from this list of options.
- Customer Relationship Management in the Digital Age (15 credits)
- Global Strategic Marketing (15 credits)
- Marketing Management and Commercial Awareness (15 credits)
Option Set 2
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are also required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are also required to choose 45 credits from this list of options.
- Creative Direction (15 credits)
- Advertising Campaign Management (15 credits)
- Creative Content Marketing (15 credits)
Year 2
- Placement: for more details, including the length, please refer to the ‘Careers and placements’ section lower down this page.
About the course team
Welcome to our Master's in Marketing Management. Your teaching team includes accomplished lecturers and practitioners with vast experience in the marketing industry. Our teaching is informed by research and consultancy work.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
An undergraduate (honours) degree at 2:2, or above.
Applicants without a degree that have a minimum of five years' relevant professional experience may be considered.
For more information, use our contact form or call us on 020 8331 9000.
You can also read our admissions policy.
Available to overseas students?
Yes
Can I use Prior Learning?
For entry: applicants with professional qualifications and/or four years of full-time work experience will be considered on an individual basis.
For exemption: If you hold qualifications or courses from another higher education institution, these may exempt you from courses of this degree.
How you will learn
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.
Class sizes
Please contact the Programme Leader for details.
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
You can also join a range of student societies, including the Marketing Society.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Assessment
You will be assessed through:
- Examinations
- Research reports
- Presentations
- Dissertation.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
Academic year:
- The academic year runs from September to June
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
2024/25 fees
To be confirmed.Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from £126.35 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.
Funding your study
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.
EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies, as well as specific computer software. Our Stockwell Street library offers an extensive range of books for loan, as well as access to journals and digital resources.
- Memberships: applying for membership of a professional body may incur further costs. Details can be found on their websites.
- Field Trips: If your course offers field trips (please check with the course team), you may need to contribute towards the cost of these.
Careers and placements
Will I have a work placement?
On this degree you will undertake, in your second year, a placement. The University will help as much as possible, before and during your placement, to ensure you make the most of this valuable experience but it is your responsibility to find - and secure - your placement. Greenwich Business School students have previously undertaken their placement with companies operating in a wide range of different sectors - retail and e-commerce, hospitality, media and advertising, events, and finance.
How long is my placement?
Work placements are a minimum of 40 weeks and a maximum of 46 weeks of full-time paid work.
What are the financial arrangements?
Placements are usually paid at competitive rates for entry level roles in your chosen industry. The University will promote paid opportunities to you.
What sort of careers do graduates pursue?
Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
The University is committed to supporting your journey towards a rewarding graduate destination. Services available to students include CV, cover letter and application tips, interview support and events such as placement fairs and networking evenings. In addition, our Employability Service’s support is available to students up to two years after their graduation. You can find out more about Greenwich’s Employability Service at: https://www.gre.ac.uk/careers
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
The student Marketing Society has over 100 members. The society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.
As a Business School student you will be able to enter our Enterprise Challenge, which rewards student entrepreneurship and innovation. Previous winners have received significant prize money to develop their business ideas.
We hold Big Picture Seminars with senior executives from organisations including Northern Trust and Barclays are invited to pass on their insights and experience.
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We've got plenty of other courses for you to choose from. Browse our postgraduate courses or check our related courses below.....
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