Marketing Management, MA
Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.
Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:
- Strategic Marketing
- Advertising and Communications
The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects.
The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.
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School
Location
Duration
- 1 years full-time
- 2 years part-time
Start month
September; January
Home/international fees 2024/25
£11,550 /£18,150
What you should know about this course
What you will study
About the course team
Welcome to our Master's in Strategic Marketing. Your teaching team includes accomplished lecturers and practitioners with vast experience in the marketing industry. Our teaching is informed by research and consultancy work.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
An undergraduate (honours) degree at 2:2, or above.
Applicants without a degree that have a minimum of five years' relevant professional experience may be considered.
For more information, use our contact form or call us on 020 8331 9000.
You can also read our admissions policy.
Available to overseas students?
Yes
Can I use Prior Learning?
For entry: applicants with professional qualifications and/or four years of full-time work experience will be considered on an individual basis.
For exemption: If you hold qualifications or courses from another higher education institution, these may exempt you from courses of this degree.
How you will learn
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.
Class sizes
The typical student intake per year is up to 20. Lectures are normally attended by 30-60, and seminars/tutorials by 15-30, based on our 2018 intake. This varies by module, particularly if they are shared between degrees.
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
You can also join a range of student societies, including the Marketing Society.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Assessment
You will be assessed through:
- Examinations
- Research reports
- Presentations
- Dissertation.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
Academic year:
- The academic year runs from September to June
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
| Cohort | Full time | Part time | Distance learning |
|---|---|---|---|
| Home | £11,550 | £1,925 per 30 credits | N/A |
| International | £18,150 | £3,025 per 30 credits | N/A |
Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from £126.35 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.
Funding your study
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.
EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies, as well as specific computer software (estimate, £150 per year). Our Stockwell Street library offers an extensive range of books for loan, as well as access to journals and digital resources.
- Memberships: applying for membership of a professional body may incur further costs. Details can be found on their websites.
- Field Trips: you may need to contribute towards any trips required for your course (estimate, £300).
Careers and placements
What sort of careers do graduates pursue?
Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.
More about our careers services.
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
The student Marketing Society has over 100 members. The society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.
As a Business School student you will be able to enter our Enterprise Challenge, which rewards student entrepreneurship and innovation. Previous winners have received significant prize money to develop their business ideas.
We hold Big Picture Seminars with senior executives from organisations including Northern Trust and Barclays are invited to pass on their insights and experience.
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our postgraduate courses or check our related courses below.....
Marketing and advertising at the University of Greenwich
Study at the first UK university to offer a specialist degree in marketing communications. Benefit from our strong links with the industry, including through guest speaker events.
Visit our marketing and advertising degrees page.
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