Full time
Year 1
Option Set 1
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are required to choose 45 credits from this list of options.
- Customer Relationship Management in the Digital Age (15 credits)
- Global Strategic Marketing (15 credits)
- Marketing Management and Commercial Awareness (15 credits)
Option Set 2
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are also required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are also required to choose 45 credits from this list of options.
- Creative Direction (15 credits)
- Advertising Campaign Management (15 credits)
- Creative Content Marketing (15 credits)
Part time
Year 1
Option Set 1
Students are required to study the following compulsory modules.
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are required to choose 30 credits from this list of options.
- Global Strategic Marketing (15 credits)
- Marketing Management and Commercial Awareness (15 credits)
Option Set 2
Students are required to study the following compulsory modules.
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are also required to choose 30 credits from this list of options.
- Advertising Campaign Management (15 credits)
- Creative Content Marketing (15 credits)
Year 2
Option Set 1
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are required to choose 15 credits from this list of options.
- Customer Relationship Management in the Digital Age (15 credits)
Option Set 2
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
Students are also required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Students are also required to choose 15 credits from this list of options.
- Creative Direction (15 credits)