Full time
Year 1
Students are required to study the following compulsory modules.
- Applied Digital Marketing Analytics (30 credits)
- Content Creation and Campaign Management (30 credits)
- Digital Channels and Optimisation (15 credits)
- Digital Customer Experience (15 credits)
- Emerging Digital Technologies (15 credits)
- Ethics in Digital Marketing (15 credits)
- Independent Business Research in Digital Marketing (45 credits)
- Digital Marketing Strategy and Planning (15 credits)