Dr Sven Kuenzel PhD

Reader in Marketing

Dr Sven Kuenzel held the posts of Senior Lecturer and Principal Lecturer before his current appointment to Reader in Marketing at the University of Greenwich Business School. Dr Kuenzel is Director of the Centre for Communication and Consumption Research [C3ORE] and Research Co-coordinator for the Marketing, Events and Tourism Department. Prior to working in academia, Dr Kuenzel was a consultant for a major strategic management consultancy. Dr Kuenzel's previous clients include House of Fraser, Theo Mueller Group, Saab, Procter & Gamble, Churchill, Kraft Foods and General Motors.

Responsibilities within the university

Teaching and administrative activities

Sven is the Departmental Representative on the Research Programme Committee and the Enterprise and Research Committee for the Business School.

He lectures on:

  • Research Methods (MA)
  • Advanced Research Methods (MRes and MPhil/PhD)
  • Relationship Marketing and Interactive Marketing (MA)
  • Contemporary issues in Marketing (BA)

MPhil/PhD supervision

Dr Kuenzel has supervised research degrees to completion and acts as supervisor to a number of MRes and MPhil/PhD students.

Awards

Journal of Product and Brand Management - Highly commended award winner at the Emerald Literati Network Awards for Excellence.

Managerial Auditing Journal - Highly commended award winner at the Emerald Literati Network Awards for Excellence.

Alfred-Geradi Award (1st Prize) from the German Direct Marketing Association for his PhD thesis.

Research / Scholarly interests

Current research:

  • Relationship marketing
  • Consumer behaviour
  • Multivariate data analysis

External activities:

Visiting Professor at the Yancheng Institute of Technology, China.

Dr Kuenzel is a regular reviewer for a number of International Journals.

Recent publications

Article

Krolikowska-Adamczyk, Ewa and , Kuenzel, Sven (2024), An attachment theory perspective of professional service providers' social bonds with their clients. Elsevier. In: , , , . Elsevier, Industrial Marketing Management, 118 . pp. 136-147 ISSN: 0019-8501 (Print), 1873-2062 (Online) (doi: https://doi.org/10.1016/j.indmarman.2024.02.009).

Heinrichs, Liza , Kuenzel, Sven, Krolikowska-Adamczyk, Ewa (2021), Keeping in touch with your audience during a global pandemic. Sardines. In: , , , . Sardines, Sardines - Magazine for Amateur Theatre, 50 . pp. 26-27 ISSN: 2515-6756 (Print), (doi: https://www.sardinesmagazine.co.uk/?s=volume+50).

Heinrichs, Liza , Kuenzel, Sven, Krolikowska-Adamczyk, Ewa (2021), The ‘new normal’ for UK theatre?. Sardines. In: , , , . Sardines, Sardines - Magazine for Amateur Theatre, 50 . pp. 16-17 ISSN: 2515-6756 (Print), (doi: https://www.sardinesmagazine.co.uk/?s=volume+50).

Krolikowska, Ewa , Kuenzel, Sven, Morrison, Alastair M. (2019), The ties that bind: an attachment theory perspective of social bonds in tourism. Taylor & Francis. In: , , , . Taylor & Francis, Current Issues in Tourism, 23 (22) . pp. 2839-2865 ISSN: 1368-3500 (Print), 1747-7603 (Online) (doi: https://doi.org/10.1080/13683500.2019.1677571).

Kuenzel, Sven and , Schlien, Anika (2017), Managing complexity with technology: technology trends within the UK hedge fund industry. Hedge Fund Publishing. In: , , , . Hedge Fund Publishing, The Hedgefund Journal, 123 . pp. 1-3 ISSN: 1756-3453 (Print), (doi: https://www.thehedgefundjournal.com/content/managing-complexity-technology).

Working paper

Molyn, Joanna , Mundy, Julia, Kuenzel, Sven, Gray, David E. (2022), CDSE model and employability. TBC. In: , , , . TBC, (doi: ) NB Item availability restricted.

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