Dr Muhammad Arsalan Nazir PhD, PGC/MBA, MSc, BBA Hons, PGCHE, FHEA, CMBE

As a module leader, personal tutor, and supervisor, Dr. Nazir has designed, supervised, and delivered a diverse range of postgraduate and undergraduate courses for the International Business Management, MBA, and Executive MBA programs. Some of the modules he has taught include:

• International Entrepreneurship.
• Entrepreneurship and Innovation.
• Entrepreneurship and Business Venturing.
• Small Business Management.
• Contemporary Issues in Business.
• Foundations of Research and Scholarship.
• Advanced Research Methods in Business.
• Scholarship in Business.
• Strategic Marketing Management.
• Brand Management.
• Sales Promotion.
• Sales and Marketing in the Future Economy.
• Marketing Management.
• Social Media Marketing.
• Principles of Marketing.
• Promotion and Advertising Management.

Dr. Nazir has supervised undergraduate and postgraduate students in their research theses, dissertations, and capstone projects, successfully guiding them to completion in their respective disciplines.

Dr. Nazir is a Fellow of the Higher Education Academy (FHEA) in the UK and has earned the Certified Management and Business Educator (CMBE) certification from the Chartered Association of Business Schools (CABS), UK, in recognition of his significant contributions to business schools. Additionally, he is an approved PhD supervisor by the Higher Education Commission (HEC) of Pakistan.
During his career, Dr. Nazir was recognized as a finalist in the Professional Challenges, an achievement he considers one of his major accomplishments from the MSc course at the University of Bedfordshire, for which he received a certificate of recognition.

External Trainings and Workshops

• Enhancing Case Writing Excellence - How to Write a Case Study (Emerald Publishing)
• Qualitative Methods Workshop for Organizational Psychology, Business, and Management (University of Bath, UK)
• Preparing for Thesis Submission; Preparing for the Viva Examination (Teesside University, UK)
• Basics of Research Ethics (Teesside University, UK)
• From the Other Side of the Barricade: The Guest Editorial Perspective on How to Publish in Top Journals (Brunel University London, UK)
• Approaching – Methods and Methodologies in an Applied World (Sheffield Business School, Sheffield Hallam University, UK)
• New to Teaching Workshop for Research Students (Teesside University, UK)

Administration - Committee Member

• At the University of Greenwich, UK, I was involved in the BAME Awarding Gap Project, where I worked to address the disparity in the awarding of 1st/2:1 degrees between White UK students and their BAME counterparts. Collaborating with other schools, I helped identify contributing factors and implemented strategies to reduce the gap.
• As the program module and cohort leader for the new MBA Global Program at the Executive Business Centre, I developed and standardized the module contents for large cohorts (over 400 students) in Entrepreneurship and Innovation, and Sales and Marketing. I worked closely with other tutors to prepare and lead the module for teaching and supervision.
• At Bahria University Business School, Islamabad, Pakistan I was a member of the Departmental Research Committee (DRC), where I oversaw research activities and facilitated collaboration with internal and external stakeholders. Additionally, I served on the Departmental Board of Studies (DBOS), where I proposed new courses and modules in the entrepreneurship and marketing cluster to meet industry demands.
• I was also a member of the Postgraduate Research Committee (PGR) at Bahria University, reviewing PhD and master’s theses and submitting detailed reports on the research quality.
• I contributed to the organizing committee for the 3rd International Conference on Emerging Challenges for Organizations in Developing Economies (ECODE III) held at Bahria University.

Dr. Nazir is a member of the University of Greenwich’s Business research centre, The Centre for Political Economy, Governance, Finance, and Accountability (PEGFA), as well as the Pedagogic Research Special Interest Group, where he collaborates with colleagues in related disciplines as an expert.

Dr. Nazir is open to collaborating with fellow researchers and is currently accepting PhD students who are interested in topics such as entrepreneurship and innovation in small business management, entrepreneurial marketing, the impact of emerging technologies (such as AI, machine learning, and robotics) on SMEs, and blockchain-based digital innovations for financial inclusion and business growth.

Key funded projects

Submitted Proposals as Principal Investigator (PI) & Co-Principal Investigator (Co-PI):

• Title: ‘Characteristics and Challenges of Exporting versus Non-Exporting Businesses in Ethnic Minority Groups of Nepalese in the UK - A Longitudinal Small Business Survey’
  Funding Agency: Enterprise Research Centre (UK), Institute for Small Business and Entrepreneurship
• Title: ‘Frugal Innovation Business Strategies to Combat Small and Medium Enterprises (SMEs) Challenges: A Cross-Country Study of Pakistan and the United Kingdom’
  Funding Agency: Greenwich Innovation Fund, University of Greenwich, UK
• Title: ‘Decolonizing UK Curricula: Integrating South Asian Perspectives for Inclusive Educational Reform’
  Funding Agency: Knowledge Exchange for Impact (KE4Impact) Fund, University of Greenwich, UK
• Title: ‘Empowering Early Career Researchers: Building a Collaborative Network for Sustainable Academic Growth and Innovation’
  Funding Agency: Knowledge Exchange for Impact (KE4Impact) Fund, University of Greenwich, UK
• Title: ‘Barriers to Adopting Artificial Intelligence Technology in SMEs: A Multiple Case Study Analysis’
  Funding Agency: National Research Program for Universities, Higher Education Commission of Pakistan

Collaborative Research Projects:

• Consumer Behaviour in International Markets – A Case Study of the European Union
• Digital Business Management Report on Telenor, Norway
• How to Work in International Teams in the UK: Understanding the Cultures of Nigeria, India, the UK, Bulgaria, and the EU
• New Product Development in UK Hospitals (National Health Service): A Marketing Business Plan
• Marketing Audit Research Report: Dollar Products, City Rawalpindi (Rawal and Potohar Town)
• Development of a Management Information System for the National Institute of Health Sciences – World Health Organization, Pakistan
• Online Promotional Campaign for Airblue Airline: Development of Marketing Strategies and Promotional Campaigns for Global Growth via Facebook and Twitter

Article

Conference item

Conference proceedings