Dr Kirsten Kohrs PhD, MA

Kirsten is a senior lecturer at the Faculty of Business of the University of Greenwich since 2007 and visiting lecturer at King's College London, the University of Westminster and Yancheng Institute of Technology in China. Kirsten designed and delivered modules at undergraduate and graduate level across a broad range of topics such as international marketing, marketing management and strategy, marketing communication, advertising, social marketing, digital marketing, consumer behaviour, corporate and third sector public relations, crisis public relations, personal and professional development, leadership, cultural diversity and research methodology and routinely supervises MA and BA dissertations. Kirsten’s research interests include visual communication, gender, diversity, rhetoric and theory.

Kirsten holds a PhD in Culture, Media and Creative Industries from King’s College London. Passionate about human experience, expression and narrative in diverse social worlds from Aristotle to Zola, the scientific study of language and the transformative power of education she read literature, linguistics and education in Germany, the US and France and earned separate MA degrees from the Universities of Hamburg in Germany and Brandeis in the USA. In recognition of outstanding academic achievement she secured a Fulbright scholarship for the USA and, with a prestigious DAAD award, chose to accept her first teaching post in Paris.

In challenging economic times with rapidly changing and converging social spaces and market places driven by technology, there is an urgent need for scholarly as well as real world expertise and skills. Kirsten has deep and broad proven experience in senior management positions in international and national blue chip companies in the private and non-profit sectors. She achieved rapid promotion from trainee to global marketing director in the marketing and public relations departments of several major global corporations including Reemtsma (Imperial Brands), Unilever, Thomas Cook and Accenture. She was successful in leading international teams, analysing markets and developing and implementing innovative solutions that resulted in increased brand awareness, market share and profits. She also made major contributions in changing the corporate image of two of the companies and in public relations crisis management.