Key details
Humeyra Dogru Dastan
Lecturer in Marketing and Tourism, Programme Leader BA (Hons) Marketing and Brand Management
Dr. Humeyra Dogru-Dastan is a Lecturer in Marketing and Tourism at the University of Greenwich. Before joining the University of Greenwich, she was a visiting researcher at the University of Florida sponsored by The Scientific and Technological Research Council of Turkey. She completed her Ph.D. in Tourism Management from Dokuz Eylul University, where she has worked as a Research Assistant and Lecturer. Her research interest focuses on tourism marketing, consumer behaviour and sustainable consumption. She has published several articles in peer-reviewed journals, and she has presented her research at number of international conferences. She has also worked for professional and commercial bodies such as Booking.com and Tatil.com as marketing specialist and hotels coordinator Turkey.
Responsibilities within the university
- Programme Leader BA (Hons) Marketing and Brand Management
- MGM Representative, Early Career Researcher Network Committee, Greenwich Business School
- Module leadership: MARK1299 The Sustainable and Ethical Marketer, MARK1152 Relationship Marketing and the Customer Experience
- Supervision: Dissertation at UG and PG level
- Teaching: The Sustainable and Ethical Marketer, Relationship Marketing and the Customer Experience, Services Marketing, Strategic Brand Management
Awards
Phd Research Fellowship, TUBITAK (The Scientific and Technological Research Council of Turkey), September 2019-August 2020.
Academic Incentive Award, The Council of Higher Education of Turkey for 2015, 2017, and 2022.
Honorable Mention, Institute Politecnico De Leira, 8th International Tourism Congress, Peniche, Portugal, November 2015
Recognition
Reviewer for Journal of Hospitality and Tourism Management, Tourism Recreation Research, and TTRA Annual Travel and Tourism Research Association International Conferences.
Research / Scholarly interests
- Consumer Behaviour
- Sustainable Consumption
- Digital Marketing
- Destination Management and Marketing
- Crisis Management in Tourism
Recent publications
Journal publications
Dogru-Dastan, H., & Tütüncü, Ö. (2024). Impacts of the terrorist attacks and political incidents in major cities on tourism industry: Evidence from the tourism managers in Turkey. Cities, 153, 105255. https://doi.org/10.1016/j.cities.2024.105255
Dogru-Dastan, H., & Yilmaz, B. S. (2024). The stimulus-organism-response approach to the overcrowding problem: Qualitative evidence from theme park visitors. Journal of Leisure Research, 55(3), 420-440. https://doi.org/10.1080/00222216.2023.2225050
Dogru-Dastan, H., Stepchenkova, S., & Kirilenko, A. P. (2022). Responding to Visitor Density Pre and Post COVID-19 Outbreak: The Impact of Personality Type on Perceived Crowdedness, Feeling of Being Comfortable, and Anticipated Experience. Sustainability, 14(3960), 1-22. https://doi.org/10.3390/su14073960
Dogru-Dastan, H. (2022). A chronological review on perceptions of crowding in tourism and recreation. Tourism Recreation Research, 47(2), 190-210. https://doi.org/10.1080/02508281.2020.1841373
Baniya, R., Dogru-Dastan, H., & Thapa, B. (2021). Visitors' experience at Angkor Wat, Cambodia: evidence from sentiment and topic analysis. Journal of Heritage Tourism, 16(6), 632-645. https://doi.org/10.1080/1743873X.2020.1833892
Book Chapters
Dogru-Dastan, H. (2024). What drives the performance of tourism enterprises? A systematic review of the literature. In Handbook of Tourism Entrepreneurship (pp. 160-175). Eds. R. Hallak & C. Lee. Glos:Edward Elgar Publishing Limited
Cagle, M.N., Yilmaz, K., & Dogru, H. (2020) Digitalization of Business Functions under Industry 4.0. In Digital Business Strategies in Blockchain Ecosystems (pp. 105-132). Ed. U. Hacioglu. New York: Springer.
Presentations
Tunc, E. & Dogru-Dastan, H. (June/2024). Consumption values affecting purchase intention for green restaurants. ATLAS Annual Conference 2024: Leisure & Tourism 2030: Navigating the Future, organised by Breda University of Applied Sciences, Netherlands.
Mulkerrin E. & Dogru-Dastan, H. (July/2024). Influencer marketing on TikTok: How content credibility, perceived similarity, and authenticity impact consumer attitudes. Academy of Marketing Annual Conference 2024, organised by Cardiff Business School, UK.
Dogru-Dastan, H. (May/2022). Impact of Locus-of-Control on Crowding Perceptions and Coping Behaviour. 20th APacCHRIE Conference: Creating Tourism Sustainability in Challenging Times (Virtual). Organized by Sunway University, Kuala Lumpur, Malaysia.
Dogru-Dastan, H., Stepchenkova, S. & Kirilenko, A. (Apr/ 2020). When the Destination is Crowded: The Impact of Traveler's Personality on Tourist Experience. American Association of Geographers 2020 Virtual Annual Meeting. Denver, Colorado, USA.
Dogru-Dastan, H. (Feb/2020). A Methodological Review of Perceived Crowding Research in Recreation and Tourism. 2020 West Federation Chrie Conference, Pomona, California, USA.
Dogru, H., Bahceci, V., Yilmaz, B.S. and Kirova, S. (Oct/2017). What Hoteliers Say in Big Dispute: A Case Study on Banning of Booking.com Website in Turkey. Global Conference on Services Management (GLOSERV 2017) organized by the Association of North America Higher Education International (ANAHEI). Volterra/Italy.
Dogru, H., Ertas, M. and Yilmaz, B.S. (Sep/2016). Are Travel Agents Market Mavens? A Study on Travel Agencies Located in Izmir, Turkey. ATLAS Annual Conference:Tourism, Lifestyles and Locations organized by the Association for Tourism and Leisure Education and Research. Canterbury/United Kingdom.
Akbayirli, G.Y.K. and Dogru, H. (Nov/ 2015). An Exploratory Research on Destination Decision-Making Process of Turkish Honeymooners. 8th International Tourism Congress: The Image and Sustainability of Tourism Destinations organized by Institute Politecnico de Leira. Peniche/Portugal.