Dr Han-Huei (Crystal) Tsay PhD, MSc, BA, PGHE, MCIPD, CMBE

Executive Business Centre

• EBC Deputy Head (August 2022-present)
• Module Leader: INDU1033 Managing Across Cultures (September 2017-December 2022)
• Personal Tutor
• Quality Assurance (January 2023-August 2023)

Greenwich Business School

• Learning and Teaching Festival committee member (2020-2022)
• Co-leader in Business Faculty Personal & Professional Development (PPD) curricula redesign (2019-2021)

University

• SHIFT Committee member (2022-23)
• Closing BAME Awarding Gap project group (2021-22)
• Curriculum Framework working group (international education) (2021)
• Technology Enhanced Learning and Teaching working group (2020-21)

• 2022-23: £1,458 received from Scholarship Excellence in Business Education (SEBE). Project title: Breaking attainment barriers: Understanding student challenges in assessment preparation and preferences for pre-assessment support
• 2022: Mentor of the Year, This is Our Time Staff Awards, University of Greenwich
• 2022: £5,545 received from Deputy Vice Chancellor (Academic), University of Greenwich. Project title: Closing BAME Awarding Gap- Understanding student learning journeys
• 2022: £500 received from SEBE, Greenwich Business School. Project title: Student satisfaction with virtual learning environments
• 2021: Most Innovative Use of Technology for Online Learning award, Greenwich Business School

"Dr Crystal Tsay always does extra to make sure every student is motivated, informed and inspired.  Her Moodle page is so organised and structured, which makes it easy to follow and learn. – Student 2021”

• 2019: University Research and Enterprise Award- Excellence in Pedagogical Research. Crystal's research on gamification that provided the University with evidence-based recommendations that were implemented on PPD modules this academic year.
• 2019: Paul Webley Innovation for International Education award, UK Council for International Student Affairs- Highly commended.
• 2019-20: £4,335 DVC(A) funded Cultural Insight project. Principal investigator.
• 2019-20: £5,000 DVC(A) funded Learning and Teaching project. Co-investigator. Project title: Developing Critical Thinking Skills of International Business and Management Undergraduate Students through Tutorial Engagement Methods
• 2019-20: £10,000 Scholarship from Chartered Association of Business School. Co-Investigator. Project title: Developing and managing the rich conceptual tapestry of equality, diversity and inclusion in the workplace.
• 2018-19: £5,000 Grant from UK Council for International Student Affairs. Pilot project-- Navigating the life in the UK without losing yourself in the process: Developing psychological and social capital for Chinese direct entry students
• 2017-18: £4,920 Small Research Grant (with Dr Jing Luo and Dr Yong Lin) from the Greenwich Business School to investigate individual differences in coping and adaptation among international direct entry students
• 2016-17: £2,000 Small Grant from University of Greenwich for Portfolio Development Project
• 2016: £800 Early Career Researcher Travel Bursary from University of Greenwich
• 2015 Innovative Teacher of the Year, Business School, University of Greenwich
• 2013 Travel grant from National Sun Yat-sen University, Taiwan, for research collaboration
• 2008 Full merit-based fellowship, George Washington University

• Senior Fellow of Advance HE (Higher Education Academy)
• Academic Member of Chartered Institute of Personnel Development, Academic MCIPD
• Certified Management & Business Educator (CMBE) - Chartered Association of Business Schools (CABS)
• Member of Academy of Management: International Management and Human Resources Divisions
• Member of Society for Research into Higher Education
• Member of British Educational Research Association
• Reviewer: Decision Support Systems, Journal of Management Development, Human Resource Management, Computers and Education, Journal of Commuter Assisted Learning

Crystal's research interests include:

• Motivational learning system using educational gamification
• Cross-cultural management education
• Learning and knowledge management in teams
• Situational and personal predictors of cross-cultural adjustment

Crystal was involved in a research project titled "Interdisciplinary Research on Authentic Pedagogies: Gamification and Authentic Aesthetically-motivated Teaching" led by Dr Alexander Kofinas at University of Bedfordshire– This is a HEFCE-funded project that brought together scholars from three disciplines (business, nursing and psychology) and involved resources from three faculties of the University of Bedfordshire. Its aim is to develop a toolkit that is based on authentic learning and aesthetically-motivated pedagogies that would lead to the growth of professional qualities in graduates. For more information, see: https://www.beds.ac.uk/research-ref/bmri/projects/current/hefce-gamification

In May 2021, Crystal was invited by Institute for Lifecourse Development, University of Greenwich to deliver a workshop for the  Embedding Wellbeing in the Curriculum: Theory into Practice Series. In her 'Supporting student wellbeing through nurturing student motivation in our learning environments' workshop, she shared professional reflections and practical examples of developing learner experience approaches, particularly in shaping virtual learning environments. This will include reflecting on her experience of running virtual classrooms at scale including as the module leader of Managing Across Cultures, a postgraduate level 7 module delivered to one of the largest programmes at the University of Greenwich. She also outlined a programme ‘team’ approach focused on integrating different types of student support provision from across the University, and creating opportunities for purposeful and connected activities that supporting cohesion, engagement and satisfaction.

Key funded projects

• 2018-19 Navigating the life in the UK without losing yourself in the process: Developing psychological and social capital for Chinese direct entry students. Funder: UK Council for International Student Affairs
• 2019-20: Developing and managing the rich conceptual tapestry of equality, diversity and inclusion in the workplace. Funder: Chartered Association of Business School.

• Cultural Insight Project Blog
• One Voice, One University: Students using their words to celebrate and thank our Academic staff #4
• One University, One Voice: Students using their words to celebrate our Academic staff #6

Kayes, D. C., Yoon, J., & Tsay, C. H. (2023). Five routines that help leaders learn. Organizational Dynamics, 52 (3). DOI: https://doi.org/10.1016/j.orgdyn.2023.100991

Kofinas, A. K., & Tsay, C. H. (2021). In Favor of Large Classes: A Social Networks Perspective on Experiential Learning. Journal of Management Education. DOI: https://doi.org/10.1177/10525629211022819

Tsay C.H., Kofinas A.K., Trivedi S.K., Yang Y. (2019) Overcoming the novelty effect in online gamified learning systems: An empirical evaluation of student engagement and performance. Journal of Computer Assisted Learning. pp. 1–19. DOI: https://doi.org/10.1111/jcal.12385

Tsay, C.H., Kofinas, A.K., & Luo, J. (2018). Enhancing student learning experience with technology-mediated gamification: An empirical study. Computers and Education, 121, pp. 1-17. DOI: https://doi.org/10.1016/j.compedu.2018.01.009

Tsay, C.H. & Liou, R.S. (2016). Does international experience count in the cross-cultural management course effectiveness? International Journal of Services and Standards, 11 (4), pp. 339-356. DOI: https://doi.org/10.1504/IJSS.2016.082424

Wang, Y.Y., Lin, T.C., & Tsay, C.H. (2016). Encouraging IS developers to learn business skills: An examination of the MARS model. Information Technology & People, 29 (2), pp. 381-418. DOI: http://dx.doi.org/10.1108/ITP-02-2014-0044

Tsay, C.H., Lin, T.C., Yoon, J., and Huang, C.C. (2014) Knowledge withholding intentions in teams: The roles of normative conformity, affective bonding, rational choice, and social cognition. Decision Support System, 67, pp. 53-65. DOI: 10.1016/j.dss.2014.08.003

Tsay, C. H. (2014) Understanding MBA students' adaptation: Integrating social support theory and social cognitive theory. British Academy of Management annual meeting conference proceedings.

Getti, G., Tsay, C.H., Quan, L. and Minh, V. (2024) Using early feedback to start a conversation with students, at the AdvanceHE Teaching and Learning Conference 2024, Nottingham, UK.

Tsay, C.H. & Kofinas, A.K (2024) Decoding student perceptions: An evaluation of hygiene factors and motivators in virtual learning environments, at the AdvanceHE Teaching and Learning Conference 2024, Nottingham, UK.

Kofinas, A.K., Tsay, C. H.,  Pike, D. (2023); “Exploring the Impact of a disruptive technology on Higher Education assessment design: The case of ChatGPT”, at the Society for Research into Higher Education Annual Research Conference, Birmingham, UK.

Pike, D, C, Kofinas, AK, Tsay, C.H., Wojtasiuk, P, Kaya, S. (2023) “The ChatGPT phenomenon - AI (Artificial Intelligence) writers: Assessment Integrity, and Academic Integrity – opportunities, threats, potential and pitfalls: which way forward?”, British Educational Research Association (BERA) Annual Conference, UK.

Tsay, C.H. (2022) "Student satisfaction with Virtual Learning Environments:​What does two-factor theory tell us?​" at the SHIFT annual conference of Teaching and Learning, London, UK.

Ahmed, S., Kofinas, A.K., Tsay C.H. (2020) "Educators as Co-regulators of Emotions: Conceptual Propositions." at the British Academy of Management annual meeting.

Luo, J., Tsay, C.H. & Yang, Y. (2019) "Enhancing Chinese direct entrants' cross-cultural transition: A two-phase study" at the Society for Research into Higher Education Annual Research Conference, Newport, UK.

Tsay, C.H. & Qu, J. (2019) "Navigating life in the UK without losing yourself in the process: Developing psychological and social capital for Chinese direct entry students" at the annual conference of UK Council for International Student Affairs, Keele University, 3-5 July, 2019.

Kofinas, AK, Tsay, C.H., Romanova, A, & Schwabenland, C (2019) Professional Development Workshop: "Exploring Diversity in Business Education", at Learning, Teaching & Student Experience 8^th Annual Conference, Chartered Association of Business Schools (CABS), Manchester, United Kingdom, 14-15 May, 2019

Tsay, C.H., Kofinas, A., & Trivedi, S. (2018) "Novelty effect and student engagement in a technology-mediated gamified learning system" at the annual meeting of Academy of Management, Chicago, USA.

Kofinas, A., Romanova, A., Tsay, C.H., & Ahmed, S. (2018) "Coping Cycles and Summative Assessments: Reflections on Assessment Regimes." at the Learning, Teaching & Student Experience 7^th Annual Conference, Chartered Association of Business Schools (CABS), Glasgow, UK.

Tsay, C.H. & Kofinas, A. (2017) "Student engagement and the novelty effect in a technology-mediated gamified course." at the Society for Research into Higher Education Annual Research Conference, Newport, UK.

Tsay, C.H. & Kofinas, A. (2017) "Unpacking 'engagement' in a technology-mediated gamified course." at the 11^th European Conference on Games Based Learning, Graz, Austria.

Tsay, C.H. (2017) "Putting student users in the heart of a gamified course design." at the annual meeting of Academy of Management, Atlanta, USA.

Kofinas, A. & Tsay, C.H., Ahmed, S. (2017) "Terror management and gamification in Higher Education assessment." at the Learning, Teaching & Student Experience 6^th Annual Conference, Chartered Association of Business Schools (CABS), Bristol, UK.

Tsay, C.H., Kofinas, A., & Luo, J. (2017) "Designing a gamified course for enhancement of student learning experience." at the SHIFT annual conference of Teaching and Learning, London, UK.