Hai Nguyen

Dr Hai Nguyen BSc, MA, PhD, CHE

Associate Professor in Tourism and Events

Dr Hai Nguyen is an Associate Professor in Tourism and Events. Prior to joining the University of Greenwich, she studied and worked at Hue University (Vietnam), The School of Travel Industry Management (USA), NHTV Breda University of Applied Sciences (The Netherlands), the Hong Kong Polytechnic University (Hong Kong) and Macau University of Science and Technology (Macau). She has international academic experience and enjoys working with colleagues and students from culturally diverse backgrounds.

Dr Nguyen’s current research focuses on tourist behaviours, Vietnam tourism, heritage tourism, special events and festivals, and destination management.

Tourism, hospitality and events

Responsibilities within the university

Dr Nguyen's responsibilities within the University include:

  • Involved in teaching a range of courses for events and tourism management programmes, at both undergraduate and postgraduate levels.
  • Dissertation supervisor and personal tutor.

Awards
  • Fellow of the Higher Education Academy
  • Member of the Asia Pacific Tourism Association (APTA)
  • Member of the International Tourism Studies Association (ITSA)
  • Member of the Institute of Hospitality (IoH)
  • Member of the Council for Hospitality Management Education (CHME)
  • Member of the Travel and Tourism Research Association (TTRA)
  • Member of the Tourism Research Centre – University of Greenwich, UK
  • Member of the Tourism Research for Development – Hue University, Vietnam

Research / Scholarly interests

Dr Nguyen’s areas of research interests include:

  • Tourist Behaviours
  • Heritage Tourism
  • Special Events and Festivals
  • Destination Marketing and Management
  • Vietnam tourism

Key funded projects:

  • SHARE (Sustainable Approaches to Cultural Heritage for Urban Areas in Europe) project, funded by the European Regional Development Fund (ERDF)
  • Organisational resilience of tourism businesses in the context of COVID-19 pandemic, funded by Vietnam Ministry of Education and Training
  • Behavioural change of Vietnamese domestic tourists due to the COVID-19 pandemic, funded by Vietnam Ministry of Education and Training
  • An Investigation of Demand on E-Learning in Tourism and Hospitality Higher Education in the Central of Vietnam, funded by Vietnam Ministry of Education and Training
  • Understanding residents’ attitudes to tourism through social representations, funded by University of Greenwich
  • The Destination Image of Vietnam among Macau Outbound Travellers, funded by Macau Foundation

Key funded projects

  • University of Greenwich, Faculty of Business – Small Research Grant: Understanding residents' attitudes to tourism through social representations (2018-2019)
  • Macau Foundation: The Destination Image of Vietnam among Macau Outbound Travellers (2017-2018)

Recent publications

JOURNAL ARTICLES

Fedeli, G., Nguyen, T. H. H., Williams, N. L., Del Chiappa, G., & Wassler, P. (2022). Travel desire over intention in pandemic times. Annals of Tourism Research Empirical Insights, 3(2), 100051.

Li, J., Nguyen, T. H. H., Morrison, A. M. and Coca-Stefaniak, J. A. (2022). A measurement framework for socially sustainable tourist behaviour. Journal of Responsible Tourism Management, 17-30.

Tran, T., Nguyen, N., Nguyen, V. and Nguyen, T. H. H. (2022). E-Learner’s Needs for Sustainable Tourism Higher Education: A Case of Vietnam. e-Review of Tourism Research, 18(6), pp. 843–871.

Wassler, P., Del Chiappa, G., Nguyen, T. H. H., Fedeli, G., & Williams, N. L. (2022). Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing, 1-22.

Li, J.; Nguyen, T. H. H.; & Coca-Stefaniak, J. A. (2021) Understanding post-pandemic travel behaviours – China's Golden Week. Journal of Hospitality and Tourism Management, 49, 84-88.

Williams, N. L.; Nguyen, T. H. H.; Del Chiappa, G.; Fedeli, G.; & Wassler, P. (2021) COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis, Current Issues in Tourism, 25(3), pp. 475-489, DOI: 10.1080/13683500.2021.1963216.

Li, X.; Xie, C.; Morrison, A.M.; Nguyen, T.H.H. (2021) Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism. Sustainability, 13, 2364.

Aguiar-Quintana, T., Nguyen, T. H. H., Araujo-Cabrera, Y. G., and Sanabria-Díaz, J. (2021) Do job insecurity, anxiety and depression caused by the COVID-19 pandemic influence hotel employees’ task performance? The moderating role of employee resilience. International Journal of Hospitality Management, 84, 102868.

Su, D. N., Tra, D. L., Huynh, H. M. T., Nguyen, T. H. H., & O'Mahony, B. (2021). Enhancing resilience in the COVID-19 crisis: lessons from human resource management practices in Vietnam. Current Issues in Tourism,DOI: 10.1080/13683500.2020.1863930.

Nguyen, T. H. H. (2020). A reflective – formative hierarchical component model of perceived authenticity. Journal of Hospitality & Tourism Research, DOI: 10.1177/1096348020944460.

Li, J., Nguyen, T. H. H. & Coca-Stefaniak, J.A. (2020). Coronavirus impacts on post-pandemic planned travel behaviours. Annals of Tourism Research, 86, 102964.

Wassler, P., Nguyen, T. H. H., Mai, L. Q., & Schuckert, M. (2019). Social representations and resident attitudes: A multiple-mixed-method approach. Annals of Tourism Research, 78, 102740.

Ly, T. P., & Nguyen, T. H. H. (2017). Application of Carrying Capacity Management in Vietnamese National Parks. Asia Pacific Journal of Tourism Research, 22:10, 1005-1020.

Nguyen, T. H. H., & Cheung, C. (2016). Chinese Heritage Tourists to Heritage Sites – What are the effects of heritage motivation and perceived authenticity on satisfaction? Asia Pacific Journal of Tourism Research, 21(11), 1155-1168.

Nguyen, T. H. H., & Cheung, C. (2015). Towards an understanding of tourists’ authentic heritage experiences: Evidence from Hong Kong. Journal of Travel & Tourism Marketing, 33(7), 999-1010.

Nguyen, T. H. H., & Cheung, C. (2014). The classification of heritage tourists: a case of Hue City, Vietnam. Journal of Heritage Tourism, 9 (1), 35-50.

BOOK CHAPTERS

Ly, T. P. & Nguyen, T. H. H. (2021). The Development of the Vietnamese Park System: Management Model and Carrying Capacity. In J. Zhao, Ren, L., & Li, X., The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends and Developments. Apple Academic Press.

Nguyen, T. H. H., & Cheung, C. (2014). Tourists’ Perceptions of Authenticity: The Case of Heritage Experiences in Hong Kong. In P. Porananond and V. T. King, Rethinking Asian Tourism: Culture, Encounters and Local Response (pp. 71-94). UK: Cambridge Scholars Publishing

Bui, T. T., Tran, T. N. L., & Nguyen, T. H. H. (2014). Tổng Quan Du Lịch [The introduction to Tourism]. Hue: Hue University Publishing.

BOOK REVIEWS

Nguyen, T. H. H. (2019).Creating heritage for tourism [Book review]. Journal of Heritage Tourism, DOI: 10.1080/1743873X.2019.1607152

Nguyen, T.H.H. (2017). Heritage Tourism in China: Modernity, Identity and Sustainability [Book review]. Journal of Heritage Tourism. DOI: 10.1080/1743873X.2017.1327564

CONFERENCE PAPERS AND PRESENTATIONS

Aguiar-Quintana, T., Nguyen, T. H. H., Araujo-Cabrera, Y. G., and Sanabria-Díaz, J. (2022) Impact of COVID-19 pandemıc on hotel employees’ task performance. In the 9th International Tourism Studies Association (ITSA) Biennial Conference, Gran Canaria, 25-29 July 2022

Nguyen, T. H. H.; Wassler, P.; Del Chiappa, G.; Fedeli, G.; & Williams, N. L. (2022) Tourism dependency, COVID vaccine intention and beliefs. In the 9th International Tourism Studies Association (ITSA) Biennial Conference, Gran Canaria, 25-29 July 2022

Nguyen, T. H. H. (2022). Behavioural changes in tourism and events due to the pandemic COVID-19. In Round table - Good Practices for COVID-Safe Events, an EU Industry Weeks 2022 Local Event organised by Sviluppumbria and SHARE, 16th February 2022 [Invited speaker].

Nguyen, T. H. H. (2021). Authenticity and tourism. In the International Seminar Series, hostedby the University of Danang – Vietnam, 13th December 2021 [Invited speaker].

Williams, N. L., Fedeli, G., Nguyen, T. H. H., & Wassler, P. (2021). Modelling TRA and HBM theories to examine Covid-19 vaccine intention: a study of UK young people in the misinformation age. Paper presented at SIM Conference 2021, Ancona, Italy, 14-15 October 2021

Atzeni, M. & Nguyen, T. H. H. (2021) Immersive versus Non-immersive virtual technologies in heritage setting. Paper presented at SIM Conference 2021, Ancona, Italy, 14-15 October 2021

Khouri-Sasu, A. & Nguyen, T. H. H. (2019). An investigation of the experiences of the Romanian migrant workers in the UK hospitality industry. In the 28th Council for Hospitality Management Education (CHME) Annual Research Conference, London, UK, 21– 24 May 2019

Nguyen, T. H. H. (2019). Toward an Understanding of Tourists’ Authentic Heritage Experiences. In the Tourism Researchers’ Meetup, Baku, Azerbaijan, hosted by Azerbaijan Tourism and Management University (ATMU), 10th June 2019 [Invited speaker].

Nguyen, T. H. H. & Wassler, P. (2019). Resident attitudes towards inbound tourism: A comparison between markets. In Asia Pacific Tourism Association (APTA) 2019 Annual Conference, Danang, Vietnam, 1– 4 July, 2019.

Nguyen, T. H. H. (2018). The determinants of (in)authentic heritage experiences. In Research Links Workshop: Inclusive Innovation in Tourism, Phuket, Thailand, 28 – 31 August 2018

Nguyen, T. H. H.,Wassler, P. & Schuckert, M.  (2018). Residents’ attitudes towards Chinese inbound tourism: a case of Hue City, Vietnam. In the 7th International Tourism Studies Association (ITSA) Biennial Conference, Pretoria, South Africa, 6 – 10 August 2018

Nguyen, T. H. H., & Cheng, M. T. (2018). Destination image formation: the role of Vietnamese migrant workers in Macau. In Travel and Tourism Research Association Europe Chapter Conference, Ljubljana, Slovenia, 24 -26 April, 2018

Ly, T. P.,& Nguyen, T. H. H. (2017). Carrying Capacity in Vietnamese National Park: The Case of Phong Nha- Ke Bang. In Critical Tourism Studies: Understand Tourism - Change Tourism Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain, 25-29 June, 2017

Nguyen, T. H. H., & Cheung, C. (2017). Authenticity and commodification of Hong Kong heritage tourism. In International Conference INVTUR 2017 “Tourism: When we travel we fabricate new societies”, Aveiro, Portugal, 17-19 May, 2017

Nguyen, T. H. H., Wassler, P. & Schuckert, M. (2016). Investigating Local Students’ Support for Inbound Tourism and its Relationship with Place Attachment in Hue City/Vietnam. In the Proceedings of the 2016 International Conference on Hospitality, Leisure, Sports, and Tourism – Summer Session, Kyoto, Japan, 12 -14 July, 2016

Nguyen, T. H. H., & Cheung, C. (2014). A Review of Authenticity Research in Tourism Studies. In the Proceedings of the 2014 TOSOK International Tourism Conference, Gangneung, South Korea, 2 – 4 July 2014.

Nguyen, T. H. H., & Cheung, C. (2013). Tourists’ Perceptions of Authenticity: The Case of Heritage Experiences in Hong Kong. In the Proceedings of the International Conference on Tourism and Culture in Asia, Chiang Mai, Thailand, 17 – 18 November 2013.

Nguyen, T. H. H., & Cheung, C. (2012). Modeling Antecedents and Consequences of Perceived Authenticity in Heritage Tourism. In the Proceedings of 11th Asia Pacific Forum for Graduate Students Research in Tourism and International Convention and Expo Summit 2012, (pp. 212-227). Hong Kong: The Hong Kong Polytechnic University.

Presentations
  • Aguiar-Quintana, T., Nguyen, T. H. H., Araujo-Cabrera, Y. G., and Sanabria-Díaz, J. (2022) Impact of COVID-19 pandemıc on hotel employees’ task performance. In the 9th International Tourism Studies Association (ITSA) Biennial Conference, Gran Canaria, 25-29 July 2022
  • Nguyen, T. H. H.; Wassler, P.; Del Chiappa, G.; Fedeli, G.; & Williams, N. L. (2022) Tourism dependency, COVID vaccine intention and beliefs. In the 9th International Tourism Studies Association (ITSA) Biennial Conference, Gran Canaria, 25-29 July 2022
  • Nguyen, T. H. H. (2022). Behavioural changes in tourism and events due to the pandemic COVID-19. In Round table - Good Practices for COVID-Safe Events, an EU Industry Weeks 2022 Local Event organised by Sviluppumbria and SHARE, 16th February 2022 [Invited speaker].
  • Nguyen, T. H. H. (2021). Authenticity and tourism. In the International Seminar Series, hostedby the University of Danang – Vietnam, 13th December 2021 [Invited speaker].
  • Williams, N. L., Fedeli, G., Nguyen, T. H. H., & Wassler, P. (2021). Modelling TRA and HBM theories to examine Covid-19 vaccine intention: a study of UK young people in the misinformation age. Paper presented at SIM Conference 2021, Ancona, Italy, 14-15 October 2021
  • Atzeni, M. & Nguyen, T. H. H. (2021) Immersive versus Non-immersive virtual technologies in heritage setting. Paper presented at SIM Conference 2021, Ancona, Italy, 14-15 October 2021
  • Khouri-Sasu, A. & Nguyen, T. H. H. (2019). An investigation of the experiences of the Romanian migrant workers in the UK hospitality industry. In the 28th Council for Hospitality Management Education (CHME) Annual Research Conference, London, UK, 21– 24 May 2019
  • Nguyen, T. H. H. (2019). Toward an Understanding of Tourists’ Authentic Heritage Experiences. In the Tourism Researchers’ Meetup, Baku, Azerbaijan, hosted by Azerbaijan Tourism and Management University (ATMU), 10th June 2019 [Invited speaker].
  • Nguyen, T. H. H. & Wassler, P. (2019). Resident attitudes towards inbound tourism: A comparison between markets. In Asia Pacific Tourism Association (APTA) 2019 Annual Conference, Danang, Vietnam, 1– 4 July, 2019.
  • Nguyen, T. H. H. (2018). The determinants of (in)authentic heritage experiences. In Research Links Workshop: Inclusive Innovation in Tourism, Phuket, Thailand, 28 – 31 August 2018
  • Nguyen, T. H. H.,Wassler, P. & Schuckert, M.  (2018). Residents’ attitudes towards Chinese inbound tourism: a case of Hue City, Vietnam. In the 7th International Tourism Studies Association (ITSA) Biennial Conference, Pretoria, South Africa, 6 – 10 August 2018
  • Nguyen, T. H. H., & Cheng, M. T. (2018). Destination image formation: the role of Vietnamese migrant workers in Macau. In Travel and Tourism Research Association Europe Chapter Conference, Ljubljana, Slovenia, 24 -26 April, 2018
  • Ly, T. P.,& Nguyen, T. H. H. (2017). Carrying Capacity in Vietnamese National Park: The Case of Phong Nha- Ke Bang. In Critical Tourism Studies: Understand Tourism - Change Tourism Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain, 25-29 June, 2017
  • Nguyen, T. H. H., & Cheung, C. (2017). Authenticity and commodification of Hong Kong heritage tourism. In International Conference INVTUR 2017 “Tourism: When we travel we fabricate new societies”, Aveiro, Portugal, 17-19 May, 2017
  • Nguyen, T. H. H., Wassler, P. & Schuckert, M. (2016). Investigating Local Students’ Support for Inbound Tourism and its Relationship with Place Attachment in Hue City/Vietnam. In the Proceedings of the 2016 International Conference on Hospitatlity, Leisure, Sports, and Tourism – Summer Session, Kyoto, Japan, 12 -14 July, 2016
  • Nguyen, T. H. H., & Cheung, C. (2014). A Review of Authenticity Research in Tourism Studies. In the Proceedings of the 2014 TOSOK International Tourism Conference, Gangneung, South Korea, 2 – 4 July 2014.
  • Nguyen, T. H. H., & Cheung, C. (2013). Tourists’ Perceptions of Authenticity: The Case of Heritage Experiences in Hong Kong. In the Proceedings of the International Conference on Tourism and Culture in Asia, Chiang Mai, Thailand, 17 – 18 November 2013.
  • Nguyen, T. H. H., & Cheung, C. (2012). Modeling Antecedents and Consequences of Perceived Authenticity in Heritage Tourism. In the Proceedings of 11th Asia Pacific Forum for Graduate Students Research in Tourism and International Convention and Expo Summit 2012, (pp. 212-227). Hong Kong: The Hong Kong Polytechnic University.