Dr Srinidhi Vasudevan

Academic Portfolio Lead – Analytics and Strategy

Programme Leader – MSc Business Analytics

Module Leader (current and previous)

• COMP1917: Digital Economy, Tools & Techniques (Level 7)
• BUSI1783: Business Analytics Project (Level 7)
• COMP1758: Big Data And Business Analytics (Level 6)
• BUSI1715: Organisational Analysis and Performance (Level 5)
• BUSI1574: Managing Global Business Networks (Level 5)

PhD Supervision

• Kaiyue Yang (University of Greenwich, since 2023) “Is it all about FOMO? An investigation into the determinative factors of mental health care organisations’ willingness to contribute to staged care system reform by building a blockchain-powered Irresistible Influencer”.
• Md Md Kamruzzaman Shapon (University of Greenwich, since 2024) “The applications of blockchain and AI in Marketing”

PhD Examination

• R Ramya “Effectiveness of Social Networking sites among entrepreneurs and influencers of online retail shopping”
• Eleftheria Panogiotopolou “Governance of Digital Tokens: How Are Digital Tokens Policies Developed From A Social System Standpoint? The Cases of the United Kingdom, Australia, Germany, France, Singapore, And Russia.” April 2024

• Winner of “Best Paper” award ICCR conference, 2022
• Nominated for Rising star and Impactful research award, Staff AWARD 2022-23. University of Greenwich.
• Winner of the Faculty Heats 3minute Thesis, University of Greenwich.
• Winner the COSTNET funding. Application for attending the Advanced Network Analysis Course. University of Birkbeck. Award date: 4th June 2019

Advisory Board Member, Global Academic Forum on Technology, Innovation and Management

Non-Executive Director (Academic), SparkHub

Srinidhi has been conducting research applying social network analysis and machine learning for various contexts from the sociological to economic and political with her previous role looking at cyber risks experienced by boards. Aside from informing macro cybersecurity policy for the UK and other stakeholders, her work extends scholarship on board decisions-making (to create or dissolve a tie) within corporate governance theory through the synthesis of relational approaches and sociological theories. Her work on the methodological framework for mapping uptake of IoT standards is now recognised as the standard for mapping future IoT diffusion by the World Economic Forum (WEF).

She is interested in the domains of technology uptake and emerging technologies (specifically blockchain and crypto) and societal equity by exploring the issues of trust, identity, privacy, security.

Key funded projects

List of funded projects/consultancy (selected, not complete list)

Regional Innovation Fund (part of the UKRI funding for the HEIs in UK, “GROWTH: Guiding Regional Opportunities With Technology and Hub”, £61,133. This is a current project and will be delivered in March 2024 (Outcome: sparkhub.uk) .

EPSRC SDTaP PETRAS Opportunities Fund, “Building Evidence on CoP Legislation (BECL)” held at UCL STEaPP, London, Co-Investigator, £29,403.04. The output of the research has been published as a policy document DCMS - IoT code of practice and outcome of this research has been directly used as evidence in the UK legislative process contributing directly to the formation and passage of the Product Security and Telecommunications Bill passed in December 2022; it will form the basis of a REF Impact Case Study [UCL]

Impact Development fund, University of Greenwich (2022 & 2023), PI, £1995 & £3140 for evaluating the factors that impact uptake of blockchain technologies among small and medium enterprises in the UK and Mapping Global Blockchain Use-Cases respectively.

Innovation fund, University of Greenwich (2022 & 2023), PI, £9585 & £14,800 for Role of Government Regulations and cybersecurity policy in Decentralised Finance adoption among UK SMEs & Blockchain applications for climate change in Agriculture – a case of India and Colombia respectively. The output from the research in 2022 Role of Government in DeFi has been shared with NCSC/DCMS

• Networks and Urban Systems Centre grant (2022 & 2023). PI, £1600 & £4400 for Mapping Metaverse Use cases for Businesses

SEBE grant, University of Greenwich, PI, £1600 for Use of Metaverse simulation for Pedagogy

Hexis Consultancy (2022), PI, £11,426.4 for setting up a data science pipeline to improve social media marketing campaign for uptake of Decentralised Finance lending for MSMEs in South America.

• Piazza A., Vasudevan S. (upcoming) Mapping the cyber threat landscape in the healthcare using GDELT: A multimethod approach. Health Security
• Vasudevan S., Piazza A., Ghinoi, S. (2024)  Information diffusion in referral networks: An empirical investigation on the crypto asset landscape. Quality and Quantity Journal. DOI: https://doi.org/10.1007/s11135-024-01978-8
• Piazza A., Vasudevan S., Carr M. (2024). Am I fired as a Firefighter? Exploring the role ambiguity and boards engagement’s on job stress and perceived organizational support of CiSOs. IEEE Xplore. DOI: https://doi.org/10.1109/ICCR61006.2024.10532977
• Vasudevan S., Piazza A. (2024). Adoption of Bitcoin as a payment method: An empirical investigation of UK Small and Medium Business. IEEE Xplore. DOI: https://doi.org/10.1109/ICCR61006.2024.10533124
• Piazza A., Vasudevan S., Carr M. (2023). Cybersecurity in UK Universities: mapping (or managing) threat Intelligence sharing within the higher education sector. Journal of Cybersecurity 9 (1), tyad019. DOI:  https://doi.org/10.1093/cybsec/tyad019
• Vasudevan S., Piazza A., and Carr M. (2023). A Decade of Studies on Cyber Security Training in Organizations using Social Network Analysis: A Systematic Literature Review Through Keyword Co-Occurrence Network. In  2023 International Conference on Business Analytics for Technology and Security (ICBATS), pp. 1-6. IEEE Xplore. DOI: https://doi.org/10.1109/ICBATS57792.2023.10111127
• Vasudevan, S., Piazza A. and Carr, M. (2022). Qualitative Factors in Organizational Cyber Resilience. In 2022 International Conference on Cyber Resilience (ICCR) (pp. 1-5). IEEE Xplore. DOI:  https://doi.org/10.1109/ICCR56254.2022.9995762
• Vasudevan, S. (2022). DeFi: A risky business or silver bullet for SMEs?. In 2022 International Conference on Cyber Resilience (ICCR) (pp. 1-5). IEEE.

Edited Book

• Alzoubi, H.M., Alshurideh, M. and Vasudevan, S., 2024. Technology Innovation for Business Intelligence and Analytics (TIBIA) (Vol. 147). Springer Nature.

Book Chapter

• Alzoubi H., Vasudevan S., Piazza A (forthcoming). Blockchain technology for smart wireless sensor networks: a systematic review. In Technology Innovation for Business Intelligence and Analytics. Publisher: Springer.
• PiazzaA. and Vasudevan S. (2021). Do you influence me? Evidence from a case study of network ties among university students in Pisa. In Methods and Applications in Social Networks Analysis. Publisher: FrancoAngeli.

Reports

• Datta Burton, S., Tanczer, L.M., Vasudevan, S., Hailes, S. and Carr, M., 2022. The UK Code of Practice for Consumer IoT Cybersecurity: where we are and what next.

• Ghinoi, S., Piazza, A., Testori, M., Pallotti, F., De Vita, R., Vasudevan, S. Social Networks and entrepreneurial attitude among university students. Paper presented at Sunbelt Conference, Edimbrugh 24-30 June 2024.
• Piazza, A., Vasudevan, S., Carr, M. Am I hired as a Firefighter? Exploring the role ambiguity and board’s engagements on job stress and perceived organizational support of CISOs. Paper presented at 2^nd ICCR Conference, 26-28. February 2024
• Vasudevan, S., Piazza, A. Adoption of Bitcoin as a payment method: An empirical investigation of UK Small and Medium Businesses. Paper presented at 2^nd ICCR Conference, 26-28. February 2024.