Students on the Creative Advertising and Art Direction course will learn how to produce advertising and creative content, in a range of media, to enable them to be adaptable for any creative department a diverse range of audiences.
They will be given the choice to specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. Created in partnership with internationally renowned advertising agency M&C Saatchi, the degree has a strong employment focus as skills are built up over practical modules, critical and research modules and industry modules.
Learning will take place in varied environments, primarily in School of Design studios, but also in field trips to M&C Saatchi, in seminar rooms, in the TV studios and editing labs, and in gallery visits.
Students will learn from an experienced team of academics, industry teaching professionals and M&C Saatchi creatives. Teaching is informed by research, consultancy work and the day-to-day business of advertising.
Find out more about the course here
