The SHARE project had a successful public event on the "Sustainable Management of Heritage Tourism Destinations" held at the University of Greenwich on 12 June under the umbrella of the 2018 European Year of Cultural Heritage. Following this, the project will be delivering a TED-style talk at the European Week of Regions and Cities, in Brussels on 8-11 October 2018, covering 'smart' new approaches to managing tourism destinations.
The SHARE project is a four-year £1.1 million initiative funded by the European Union's Interreg Europe programme as part of the European Regional Development Fund (ERDF). This project is studying innovative ways of sustainably managing Europe's cultural heritage, including the relevant use of 'smart' approaches, with partners in Croatia, Sweden, Italy, Spain, Romania and Hungary.
Dr Andres Coca-Stefaniak, Senior Lecturer in Events and Tourism at the University of Greenwich and Principal Investigator on the SHARE project, chaired the event and commented:
"Research impact and effective knowledge exchange are at the heart of the SHARE project and the EU's Interreg programme. We are delighted to have this opportunity to discuss our project's early impacts on the ground across Europe in such a high profile international forum, led by our project's lead partner – Sviluppumbria (Italy). SHARE is having early impacts on the cities and regions involved in our study. In some of them, our survey was their first tourism study of this nature ever performed. We are now supporting our project partners in helping local communities to make a difference to how their places and heritage will be managed in the future to make them altogether more sustainable."
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